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Developing Premium Digital Real Estate — Powered by AI-Enhanced Domains, Modern Payments, and Next-Gen Infrastructure.
Developing Premium Digital Real Estate — Powered by AI-Enhanced Domains, Modern Payments, and Next-Gen Infrastructure.
Opportunities to expand the global domain-name system are exceptionally rare. When they occur, the potential is enormous—and the current application window is closing fast. For those with the vision to move now, this is shaping up to be one of the defining digital land grabs of a generation.
On April 30, 2026, ICANN opened the next official expansion of the internet’s domain-name system, the first since 2012. This limited window is creating an entirely new class of digital real estate across the global internet, but the opportunity to secure a position in this next era will soon be gone.
Over the past two decades, the web has drifted away from users: heavier pages, intrusive advertising, complex payments, fake traffic, bots, and wasted clicks. At the same time, AI is rapidly transforming discovery, shopping, commerce, and online interaction. The underlying infrastructure of the internet must now evolve to support this new AI-driven economy.
Built on the registered LESS® brand, .LESS™ enters this historic internet expansion with a powerful, ready-made identity. The word LESS communicates the entire value proposition through one simple, globally understood idea: less intrusive advertising, less clutter, less friction, less cost, and less of everything users dislike about today’s web.
Just as words such as “diet” and “light” created instantly recognizable categories in the beverage industry, LESS® has the potential to define an equally recognizable category built around a cleaner, smarter, and more efficient internet experience.
.LESS™ is designed to help websites become cleaner, more structured, and more trustworthy—making their content easier for AI systems to identify, understand, evaluate, recommend, and surface in the top relevant results.
Through stronger advertising standards, cleaner content practices, modern payments, and clearer trust signals, .LESS™ is being developed to reduce spam, clickbait, intrusive advertising, misinformation, fake traffic, and unnecessary friction.
Together, these capabilities create opportunities across domain registrations, premium-domain development, licensing, strategic partnerships, advertising, payments, AI-powered discovery, merchant services, rewards, and next-generation digital businesses throughout the .LESS™ ecosystem.
Our core message is simple:
“You’re going to need a .LESS Domain to rank at the top of AI results.™”
Positioned at the intersection of several multi-trillion-dollar markets—including digital advertising, global e-commerce, online payments, fintech, and artificial intelligence—.LESS™ is designed as an intelligent digital ecosystem that improves discovery, engagement, trust, and transactions.
The vision is a cleaner, more efficient internet where users’ time, attention, clicks, and sales stay within the platform—rather than leaking away—so more value can flow back to users, creators, merchants, advertisers, and strategic partners, creating a self-reinforcing cycle of growth for the platforms and businesses built on .LESS Domains™
As search, commerce, and digital interactions become increasingly AI-driven and agent-assisted, trusted and verifiable digital identity will become more important than ever. .LESS™ is positioned as a cleaner, smarter namespace built for that future:
LESS® of everything users do not want from today’s web—and more of what the AI-powered future demands.
A recent AI-generated comparative analysis identified .LESS™ among the leading AI and next-generation internet utility TLD concepts—a category it described as potential “.COM replacements for the AI era.” The analysis specifically highlighted .LESS™ for its “clean, brandable, anti-clutter positioning” and concluded that the concept has “real differentiation.”
The ICANN application window closes August 12, 2026.
Secure your place in the next era of the internet—before the opportunity is claimed.
© 2010–2026 Dotless Domains LLC, and Dotless LLC, WWW Advertising Standards Board Inc. All rights reserved. Dotless™, .LESS™, LESS®, .LES®, .LESS Domains™, Pay.LESS™, Ads.LESS™, Search.LESS™, and related names, logos, marks, source code, designs, and brand elements are trademarks, registered marks, and/or licensed assets of Dotless Domains LLC, its affiliated entities, and/or their respective owners. Use by authorized affiliates, partners, and licensees is permitted only under written license. Unauthorized use is prohibited.